Tag: seo
All the articles with the tag "seo".
New Sites and Games: Turn Samples, Acquisition, and Failures into Action
Thirty-one game sites, an annual multi-site competition, a Bing-first launch, and four costly lessons show how to compare samples, win early users, and review a decline without inventing a recovery.
Brand and Content Sites: Structure, Identity, and Growth Evidence
Six cases — categories, live news, tool pages, brand confusion, a URL migration, and a $10K brand site — show how to separate first-party records, model estimates, and screenshots, and how to test a mechanism before copying a move.
Tool-Site Growth: Turn Big Numbers into Verifiable Work
Seven tool-site cases arrive with different sites, dates, and metrics. Separate the measurement windows first, then take the work process — validation, prototypes, iteration, and comparable windows — and leave the growth numbers where they belong.
From Visits to Revenue: Ads, Products, and Subscriptions
Organic search delivers people with a problem. A 2016 redesign, seven acquisition channels, and a resume-tool case show how to separate arrivals, task completion, payment, and receipts — and how to read every figure with its period and denominator attached.
Read the Metric Before Choosing the Tool
Traffic estimates, vendor scores, inspection panels, and a 2024 WordPress plugin list all answer different questions. Learn to read the column, the denominator, and the scope before letting any number choose for you.
AI Search and GEO: From Keywords to Customer Decisions
SEO foundations still stand while trust develops across more touchpoints. Separate GEO claims from evidence, work a nine-step acquisition framework, and measure AI visibility, visits, and business results as three different things.
Turn Algorithm Claims into Testable Page Actions
From the 2023 helpful-content update to the March 2026 core update, separate official facts, historical observations, and speculation before changing pages. Classify the evidence, inspect the competition, and test changes on a small group you can measure.
Expand Pages from Structured Demand Rather Than Page Counts
Programmatic pages earn their place by answering correctly, not by multiplying. Learn from date, travel, dictionary, and distance cases how to design data and templates, make pages discoverable, validate small batches, and judge multiple-site strategies on independent value.